How do you get people to care about an original IP… and keep caring? These days, it takes more than the show itself. Across Paramount brands, we built content ecosystems around each title, extending stories beyond the main series and in some cases, creating a 360 experience across platforms and windows. A lot of fun (and chaos) came out of that, projects for MTV, Comedy Central, and Nickelodeon, all LATAM. Designed to live where the audience already was. Here are two examples from Noobees S2 and Club 57 S2. Each expanded into original short-form spin-offs produced alongside the main shows, released digitally, and in this case, strong enough to make it onto the channel.